2026 · Case Study

Villa Elena — Social Marketing Studio

Instagram and Facebook, without technical panels

Editorial calendar of the Social Marketing Studio
01

Context

A luxury wedding venue needed a constant presence on Instagram, but nobody on the team wanted to deal with the website's technical panels.

02

Objective

One simple place to create, approve and schedule content — and let publishing run by itself.

03

Results

Active on the official website: the whole cycle, from photo to published post, tested end to end.

Solution

A custom module inside the villa’s own website turns social publishing into four simple gestures: pick a photo or video from the archive, write the caption — or let the AI draft it — preview the post, and drag it onto the calendar at the chosen hour.

From there everything is automatic: the post goes out to Instagram and Facebook on schedule, and the system collects the results afterwards.

Behind the scenes: a media library, an editorial-plan structure with recommended weekly slots, and some forty purpose-built components — while the person publishing never sees a technical panel.